Since of past misuse of promotional SMS, unpleasant cold calls from legitimate and phishing sources, and because it is a more established and hence traditional mode of communication, the simple phone number is frequently forgotten by consumers.
Requesting a customer’s phone number upon registering was and still is, in many eCommerce organizations, either an alternative data piece or one that is completely omitted. Fake, spam and bot-created accounts have overtaken legitimate email addresses in recent years, and security specialists are scrambling to find better ways to validate customers.
Validating email addresses is one thing; validating phone numbers in the mobile-first and app design arena is quite another. When you register with a new online store, you receive an instant SMS with an initiation code that your mobile phone automatically detects and enters into the authentication field on the website or app rather than another laborious account activation email that takes a long time to arrive and ends up in your spam folder. Seamless.
Unless, of course, you registered with the wrong phone number and never received the activation notification, preventing you from accessing your account since it wasn’t activated properly.
So, let’s go backward in time a little. Verifying a phone number at the point of input entails more than just looking up the format and amount of digits in the number. To make sure the country and area code formatting is proper, a Phone Number Verification service works in real-time to verify whether or not the phone number entered is a genuine and live one. It may also provide information about the network carrier.
A service that integrates with the error handling in your form fields to guarantee that an incorrect input can’t be used to continue boosts your data accuracy for legitimate clients while also helping to eliminate spam and fraudulent registrations for better data quality. The authentication SMS for your flawless client registration is also sent as a result of using this solution. You’ll be surprised at how many more ways your company utilizes or may use phone numbers when you consider all of the client interactions. USA Phone Validation may help your correct data work harder for you.
Segregate clients by nation, area code, and even by landline vs. mobile phone. If you’re a non-eCommerce company without a physical location, this is very critical.
- Data Security & Compliance — Having correct phone number information helps you to validate client identification and keep secure access on a periodic basis. Period.
- You can greatly reduce the number of spam registrations that add no significance to your business and have a negative impact on your data quality by verifying the authenticity of phone numbers and including them in your enrollment verification procedure along with distinctive instance use of both email and phone.
- Enhanced Customer Relationship Management (CRM) – communicate with customers through their preferred or extra channels in order to enhance engagement, retention, and lifetime value (LTV).
- Simplified authentication procedures and improved accuracy over previous approaches result in an improved user experience (UX).
- Better communication – Reduce contact center volumes by sending SMS communications for shipment updates in a precise manner. Capture correct phone numbers for pre-sale and after-sale support call-backs from customers.
- Cross-platform authentication provides data insight by tracking client behavior across platforms and channels.
- There is no way to overestimate the importance of data validation. Using a simple validation tool, you may minimize your security breach risks and improve customer happiness and trust ratings while simultaneously.