Have you heard about the great marketing superpower that animated videos for a company may offer? When it comes to managing a brand, they are, in fact, a very efficient way to increase conversions, as well as levels of engagement and awareness.
An animated explainer can add value to a company in a number of different ways, depending on how it is used. If you want to get the most out of your branded video content, you should familiarize yourself with the key categories of animated sales videos, then use those categories to meet the goals of your organization and increase conversions.
Let’s take a quick look at them, shall we?
Q&A videos
If you need to explain to people about your product in depth and break down its offering into understandable explanations, then question and answer videos are the best alternatives for you.
It is a structure that enables you to respond to all of the frequently asked questions regarding your products or services and explain them in the form that is the easiest to comprehend.
Explanatory videos of this sort assist in evaluating all areas of your product and show that it is a great match for the people who could purchase it in the future.
On the other hand, it enables buyers to rapidly ascertain whether or not a product can answer the questions that they have first posed.
Employee bio videos
Are you interested in finding strategies to earn the trust of your customers? Producing a series of video biographies of one’s staff members is an excellent business strategy. Explain to consumers what each person does for your company and how they fit in.
You can acquaint your target audience with the personality of your business and develop more personal interactions with the aid of this video that is both straightforward and interesting.
What about turning them into animated cartoons? Imagine for a moment that the tale of your company is presented in a medium that is both creative and hip: a cartoon. In an engaging and original manner, you should present the team that is responsible for the creation of your products.
Product/service page videos
Using an animated explainer video for a company as a medium to advertise your product or service is almost certainly the best possible method to go about doing it. You have the ability to discuss and display the characteristics of your product, as well as its intricacies and components that are not visible.
An animated product demo allows you to demonstrate your product’s functionality, the results it produces, and the ways in which it may assist clients in resolving issues that they are experiencing.
You can utilize these kinds of product videos for a variety of purposes, including advertising, landing sites, trade exhibitions, presentations, and pitches to investors.
Landing page videos
Landing page animated videos could focus on a company’s brand, its goods or services, its employees, or the internal production processes of the company. They take a visitor to your corporate website on a trip through your company’s history and the life of your business.
In addition, you can utilize these videos on product landing pages to reassure clients that they should go through with a purchase or submit their information.
Have you not tried them out yet? When you upload an interesting video to your website’s backdrop or incorporate it into your site’s content, you might be astonished to find how much your conversion rate improves.
Cost videos
Not only can animated videos explain the specifics of the products or services that your company provides, but they can also do so for the rates.
The vast majority of today’s consumers do not enjoy reading very much; rather, they would rather watch videos. Because of this, YouTube has possibly attained such a high level of popularity that it is even referred to be “the second search engine after Google.”
You are able to quickly produce a brief animated video that briefly tells about your pricing list.
Testimonial videos
A video testimonial is a very powerful tool that can be used to persuade potential customers to make a purchase. Video testimonials are videos that include comments from existing or former clients.
In point of fact, nine out of ten clients are more likely to put their faith in what other clients have to say about a business than in what that firm has to say about itself.
This kind of video will lend additional legitimacy and value to your organization, as well as reaffirm once again that it is worthy of people’s attention.
Value proposition videos
Observing something firsthand is preferable to hearing or reading about it several times. If you want to boost the image of the firm as well as introduce the value proposition of your brand, then an animated explainer video can appear to be the finest form for it.
Value proposition videos can perfectly compliment your sales pitch.
In Essence
In this day and age, there are a plethora of applications for the usage of animation and video formats that can help to increase conversion rates. Only the most significant of them have been discussed in depth in this article.
This is only a quick summary, but we hope that it will be beneficial to you and that it will motivate you to include video in your sales and marketing plan.
If you need any help with your animated sales videos, you can seek help from any professional animation agency like BuzzFlick. It is a competent video animation agency that offers top-notch quality video animation services. They assist you in putting even your most audacious plans into action; all you need to do is get in touch with us to discuss these plans.
