Instagram is at its peak of success among social media platforms. Businesses, entrepreneurs, influencers, and individual users enjoy its convenience for different purposes. Posting, sharing, and engaging are key features. Instagram is a powerful tool for businesses, not just because it has more than one billion users. Instagram Stories alone reach more than 150 million people per day, according to Instagram. That’s an incredible number of potential customers who see your brand every day. But if you’re not optimizing your Instagram profile correctly, you might miss out on this tremendous opportunity to grow your business.
Here are some ways to set your Instagram business profile for growth
Show your unique brand identity
Be it in turning your ideas into a viable startup or having an established growing business, one way to differentiate your brand and stand out among competitors is by using your Instagram business profile to show off your brand’s personality. You can do this by posting content relevant to your brand or supporting the image you want to portray. For instance, posting photos of models wearing expensive clothes on Instagram might help people associate your products with wealth and status if you have a luxury brand.
Showcase the people behind the brand
One of the best methods to build trust with your audience is to show off the people behind your brand. This can be accomplished by sharing photos of your team members, customers, and partners, and even pictures from behind the scenes at your office.
For example, if you have a partner who helps you create content or has made a significant contribution to the success of your business, then there’s no reason not to give them credit for it! Your audience will love seeing you are so proud of their contributions that you want everyone else in the world to know about it too. Or, if you are a fast food restaurant owner, show the food preparation process on your Instagram stories.
Show your contact information
Your buyers are looking for your products, so you should place them in front of their eyes. Make it untroublesome to get in touch with you by tagging your location, and make sure to list contact information in your bio. Make your contact information, phone number, email address, and site easy to find. Don’t overcomplicate people; place your information in the bio section. The fantastic thing about Instagram is that it has actionable buttons for contact information, so your potential buyers will dial you with a touch of a screen. You can put the link to an AI chatbot your customers can contact for questions. If possible, consider also adding other ways for people to get in touch with you through social media (such as links for Facebook, Twitter, and LinkedIn).
The tips above will give you thoughtful insight into how to get the utmost out of Instagram and make it stronger by properly filling in the necessary fields. Instagram Business profile gives business owners abundant possibilities to upscale their brand on the networking site by connecting with the right people and sharing adequate content for the target interest.